IPG Mediabrands Austria becomes VERBUND’s new media agency

Following an extensive tendering process, IPG Mediabrands Austria is set to take over VERBUND’s media budget. In the future, the agency group will be responsible for the strategic media planning and media purchasing of Austria’s leading energy company.

The decision was made following a multi-stage selection process in which IPG Mediabrands Austria came out on top with its data-based, forward-looking strategy concept. The aim of the collaboration is to further develop VERBUND’s brand communication and implement innovative, effective media measures from 1 January 2026 onwards.

Monika Riedel, head of communication at VERBUND, said: “During the pitching process, IPG Mediabrands impressed us with their extensive national and international experience with large corporate groups and Austrian love brands, their professional expertise and their digital know-how. All of this is hugely important in a longstanding intensive partnership on equal terms.”

Peter Unzeitig, head of TEAM VERBUND at IPG Mediabrands, commented: “We’re very proud to have been successful in the multi-stage process with a clear strategy and a strong, forward-looking vision. We’re delighted that, from the beginning of the year, we will support VERBUND as the key player for a successful energy transition in Austria. Together, we want to take responsibility and play our part in achieving a successful future by working in partnership to achieve VERBUND’s goals.”

In the new partnership, IPG Mediabrands Austria will provide comprehensive support for VERBUND’s communication activities. The focus is on intelligently linking data, technology and creativity with the aim of positioning the brand even more effectively.

About IPG Mediabrands

IPG Mediabrands is a client-first, consulting-led, community-driven agency group with over 13,000 media and marketing specialists in more than 130 countries. As a strategic consulting partner, IPG Mediabrands helps its clients master the challenges and innovations of the future with speed, flexibility and data-driven intelligence. In Austria, IPG Mediabrands Austria serves some of the country’s largest companies and employs around 110 people at its location in Vienna.