VERBUND Autumn Campaign 2026: “Are we there yet?”

Vienna, 8/24/2026 Press Release Company

New advertising campaign focuses on Austria’s energy future.

VERBUND is continuing its “By Our Own Power” communications series with a new campaign. At the centre of the campaign are children who want to know just one thing: “Are we there yet?” – a situation familiar to anyone who has ever been hiking with children. “The campaign imagery shows what the future of energy really means: a liveable world for future generations, the responsible use of natural resources and a secure energy supply for this country," says Monika Riedel, Head of Communications at VERBUND, Austria’s leading energy company.

This ties in with VERBUND’s existing brand strategy while adding an additional social dimension to the new campaign imagery. The campaign shows why expanding renewables, grids and storage facilities is essential: for a reliable energy supply and a sustainable future for Austria.

The campaign was filmed and photographed at the pumped storage power plant in Kaprun. The alpine landscape provides the visual backdrop for imagery that combines a connection with nature, movement and a sense of the future.

The 360-degree campaign will run across Austria from 25 August to 30 November 2026. It includes TV commercials, online videos and banners, social media activity, print ads in daily newspapers and magazines, as well as (digital) out-of-home advertising.

VERBUND is also using high-impact special advertising formats: large-scale online banners, continuous runs of posters on Triester Straße and a high-impact OOH presence at the Vienna State Opera.